Brief for the creation
of the identitye

Your answers will help to form an idea about you, your clients, as well as your own preferences and tastes. All the wishes described in this questionnaire will be taken into account when creating the identity. Using this information, we will be able to more accurately determine the cost and timing of the project.

1General information

Сompany name

Contact information

Name and position of the contact person, also email/telegram/whatsapp/etc.

Supposed project budget

Timeframe for development (planned start and completion date)

2Description

What is the field of operation and direction of your business?

What product, brand or service do you offer?

Unique advantages of the brand / product / service

Geography of the brand / product / service for which the site is being created

Price level

high, on par with competitors, low

What important information do you need to convey to the customer about the products?

3Aims and Objectives

What are the marketing and image goals and objectives of the project?

What specific tasks do you want to accomplish with the new identity? Which of them (tasks) are the highest priority?

What's not to like about the current identity? What is there to like? Are there recorded problems and is there an understanding of the causes?

What does the company expect from the new identity?

4Marketing

How do you attract new customers? What channels do you use?

What new channels would you like to use in the future?

5Target audience

Is there any information about the portrait of your customers?

Why do clients come to you? What is the motivation? What do clients value in your company?

6Design and styling

Does your company have a corporate identity, promotional materials? Do you need to develop them?

How would you characterize your brand? What is it like? Adjectives, minimum of 5. For example, soft

What emotions and feelings should your brand evoke in your customer?

What colors do you think are preferable

List a few brands that you like, regardless of subject matter. What makes them appealing to you?

List a few brands that you dislike, regardless of subject matter. How do they repel you?

Describe your future brand in a few words. How do you see it?

Describe exactly what your future brand will not be like

7Extra

Your additional comments or suggestions

Additional files

Please feel free to attach any additional information for us

Attach files

pdf, jpg, docx, xlsx, pptx | up to 5mb

Select a file to upload

By clicking the "Send" button, I consent to the processing of my personal data and agree to the Terms of Use and Privacy Policy

Thanks for
the brief!

Just wait a moment, we will contact you soon.
We usually respond within 1-2 hours.

Brief for the creationof the identitye

Brief for the creation
of the identitye