Brief for the creation
of the website

Your answers will help to form an idea about you, your clients, as well as your own preferences and tastes. All the wishes described in this questionnaire will be taken into account when creating the site. Using this information, we will be able to more accurately determine the cost and timing of the project.

1General information

Сompany name

Current site address, if any

Contact information

Name and position of the contact person, also email/telegram/whatsapp/etc.

Supposed project budget

$ 5K - $ 10K

$ 10K - $ 20K

$ 20K - $ 30K

$ 30K +

2Description

What is the field of operation and direction of your business?

What product, brand or service do you offer?

Unique advantages of the brand / product / service

Geography of the brand / product / service for which the site is being created

Price level

high, on par with competitors, low

What important information do you need to convey to the customer about the products?

3Aims and Objectives

What are the marketing and image goals and objectives of the project?

What specific tasks do you want to accomplish with the new site? Which of them (tasks) are the highest priority?

What are the qualitative and quantitative indicators of successful project implementation?

What's not to like about the current site? What is there to like? Are there recorded problems and is there an understanding of the causes?

What does the company expect from the new site?

4Marketing

How do you attract new customers? What channels do you use?

What new channels would you like to use in the future?

5Target audience

Is there any information about the portrait of your customers?

Why do clients come to you? What is the motivation? What do clients value in your company?

What questions do customers ask most often? Are there needs that you cannot meet?

Why aren't customers coming in? Barriers? Describe the main reasons why potential customers don't buy your product

6Structure and functionality

List and describe the main sections of your website

Are you ready to give up the current site structure? Any suggestions/desires for the future structure of the site?

Do you have any suggestions for what should be on the homepage? Share your vision

Are foreign versions of the site expected to be published? If yes, which ones?

Is there any ready-made content for the site? (texts, photos and videos)

What are the current constraints in developing the site (administration system, security requirements, load, etc.)?

Is it necessary to organize interaction with third-party information systems (CRM, ERP, etc.)? If yes, with which ones?

7Design and styling

Does your company have a corporate identity, logo, promotional materials? Do you need to develop them?

List a few sites that you like, regardless of subject matter. What makes them appealing to you?

List a few sites that you dislike, regardless of subject matter. How do they repel you?

Describe your future website in a few words. How do you see it?

Describe exactly what your future site will not be like

8Competitors

Who are your direct (whose actions could affect your business) competitors?

Who are your indirect (who work with your target audience) competitors?

Name positive references in terms of structure, scripts or visuals. (Who would you like to look up to?)

9Extra

Your additional comments or suggestions

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Brief for the creationof the website

Brief for the creation
of the website