Packhouses
We designed the website for The Packhouses — historic steel pavilions where history meets the future. The design is inspired by the architecture of The Packhouses themselves: airy, rhythmic metal structures. We incorporated their graphic patterns into the site layout, emphasizing the shape of the pavilions and making it a key visual element. The modern interface reflects the new identity of The Packhouses as a cultural space within historic walls.
The Packhouses are unique structures that remain from the 16th All-Russian Industrial and Art Exhibition held in Nizhny Novgorod in 1896. Of the four original pavilions, only two have survived. After the exhibition, they were relocated to the port at Strelka and used as warehouses for many years.
Their historical value was recognized only in 2015. During preparations for the FIFA World Cup, the structures were rediscovered, restored, and their architecture reimagined.
Today, The Packhouses are a modern venue for concerts, exhibitions, and events. The concert hall features a panoramic glass façade that opens onto a stunning view of the confluence of the Volga and Oka rivers. The exhibition space is fully transformable and adapts to any format.
The Packhouses are more than just a building — they are a new cultural landmark. In the website design, we sought to capture and translate the spirit of this place into digital form.
